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Drafting A Successful Affiliate Marketing Merchant Network Sales Pitch

affiliate marketing merchant network sales pitch

The vital part of a business presentation is sales. There is no other aspect of the meeting that will carry as much weight as the pitch; no amount of ambiance, product samples, glossy brochures, or witty jokes during the meet and greet session will hide the fact that either your sales pitch was heavy-handed, contrived, or so weak that it was hard to notice when it started or ended. Drafting a successful affiliate marketing merchant network sales pitch takes a bit of time, effort, and practice, but it is well worth the investment of some practice time!

For example, did you know that prior to being able to draft such a pitch you will need to be crystal clear on your desired outcome? Many presenters mistake a broadly defined goal as the desired outcome, but there is a world of difference between the two. The goal may be defined as turning a lead into either a distributor or a buyer, but the outcome needs to be more closely defined by also including the responses within your listeners you are seeking to evoke.

Do you want them feel stirred into action because of strong emotions or do you want them to feel guilty about not taking their business vision to the next level of profitability and thus act out of that emotion? Do you want to play to their gender (as in “are you man enough” or “be the woman they hear roar”) or do you want to shake them by using their age ranges? Only a well-defined outcome will permit you to start the draft of that successful affiliate marketing merchant network sales pitch you desire to write.

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Practice your pitch without notes. There is nothing more confident destroying than a presenter who continuously has to refer back to notes and papers. Memorize every scrap of information and wow the audience by making it to the podium without any visible notes. Heading an affiliate marketing merchant network sales meeting will require your hearers to have not only the utmost confidence in you but also in the material. Since the majority of the meeting will be the delivery of the material, you become closely intertwined with it and thus if you look good, confident, able, and desirable, so will your pitch.

Last but not least, do not get lost in the minutiae. It is so tempting to embellish your affiliate marketing merchant network sales presentation with illustrations and anecdotes and while these most certainly have a place in your pitch, keep in mind that it takes a skilled presenter to include them while at the same time keeping the train of thought moving unerringly in the direction in which it is intended to go.

Failure to keep that in mind will have the audience see you go off on tangents and relate amusing anecdotes, none of which will have any bearing whatsoever on the presentation at hand and may even hurt your chances of getting the audience to buy into the pitch! Watch experienced presenters use this tool of the pitch before utilizing it yourself!

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Exploring The Affiliate MLM Network

affiliate mlm network

Affiliate MLM network or Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing a form of internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.

Most products and services sold through MLM or network marketing aren’t available in the everyday retail stores; the whole model is built around independent distributors working via their personal network and eventually outside of it. A whole social and business culture is built around the Affiliate MLM Network with conferences, conventions, and training products available at a price.

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Affiliate marketing often overlaps with other Internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing, and to some degree display advertising.

Affiliate MLM networks that have already a number of advertisers usually also have a large number of publishers already. This large pool of affiliates could be recruited or they might even apply to the program by themselves.

Relevant sites that attract the same audiences as the advertiser is trying to attract, but are not competing with the advertiser are potential affiliate partners as well. Even vendors or the existing customers could be recruited as an affiliate if it makes sense and is not violating any legal restrictions or regulations.

Affiliate marketing or MLM network marketing has provided an earning opportunity to a vast number of people around the world. Initial indications concerning this form of market promotion reveal enormous longevity for all involved in an affiliate MLM network. Many of the affiliate programs give their affiliates web pages with affiliate links.

These can be pages for sales, memberships, or simply for information. An affiliate can display these pages by various means will the anticipation to attract new affiliate MLM network clients looking for a particular product and/or service. In most affiliate MLM network programs, the potential marketer does not need to purchase a product or pay a license fee in order to promote it.

The affiliate MLM networker must have a positive opinion of the product and/or service that’s being offered to the public. In other words, the affiliate MLM networker must own the product and/or service. If the affiliate doesn’t like the product, that person shouldn’t be selling it in the first place.

However, if the affiliate has decided to promote and sell the product, that person needs to know the product. By accomplishing this task, the affiliate MLM networker is prepared to vouch for product and/or service credibility.

The affiliate builds up a personal image as someone who is an expert in the field and can be trusted. This image will ensure positive income in the future. Credibility will become the most important asset to the affiliate MLM networker. The end result will all depend on the affiliate MLM networker alone.

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Building an Affiliate Marketing Network via the Classifieds

pay-per-click, affiliate marketing network

Mostly everyone who discusses the merits of an affiliate marketing network likely focuses on the pay-per-click versus pay-for-performance aspects of this advertising tool, and rightfully so!

Online, these two programs alone have shown themselves to be the workhorses of a successful and diversified affiliate marketing network while at the same time not demanding an undue strain on a company’s promotion budget.

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This makes start-up companies in general and home-based small business entrepreneurs, in particular, gravitate to this form of self-promotion like bugs to a strong light source in the dark of night. Yet just like the bugs, many of the smaller businesses get burned not because the product was unsuccessful or the presentation less than professional but instead because the interest simply could not be generated by the participants in the affiliate marketing network who chose to sign up.

In general, those signing up to post links and banners or search boxes onto their sites are looking for the heavy hitters which will lend credibility to the webmaster and her or his site, while smaller merchants are usually avoided because they simply do not offer that air of mainstream acceptance to a site.

In the same vein, many of the webmasters who sign up for the smaller business affiliate marketing network will most likely be startups themselves, thus in a way countermanding the business’ efforts of reaching a large number of potential customers. Even though the money spent on this kind of advertising is low, it hardly merits the results that are being yielded.

Interestingly, a new trend is developing which is finding great acceptance with smaller businesses and which is proofing for being a money maker to such an extent that it threatens to leave the tried and true pay-per-click or pay-for-performance affiliate marketing network in the dust for home-based entrepreneurs: classified ads. Building an affiliate marketing network via the classifieds may sound odd but the more careful attention you pay to this trend, the more sense it makes.

With a few words, you have the chance to advertise your network and generate a far-reaching interest in the business. While not each and every online or print publication will permit you to post your ads, in general, you will find that you can start getting out the word about your network by posting in a few free, online publications.

Research the high traffic sites and post your ads in accordance with their submission guidelines – a much-overlooked fact that may get your ad buried if not carefully observed! Use strong marketing words that require a response by the reader, such as “clicking” or “visiting” and rely on heavy hitters like “proven” or “guaranteed” – only if you can back up the claims, of course.

Add a measurable and real benefit to the action, and the odds are good that you will have a visitor for your site. Turning the visitor into a qualified lead, of course, is up to the quality of your site and actual network.